A Turkish firm stood out at the world's top food fair

Bursalı HasTavuk, which introduced chicken meat to the Middle East, participated in the Gulfood 2024 fair at the Dubai World Trade Center. Orkun Şenyurt, the White Meat Marketing Manager of HasTavuk, stated, "The world's most prestigious food fair should be in Istanbul."

Gulfood, the world's largest food and beverage fair, took place at the Dubai World Trade Center from February 19th to 23rd, 2024. Celebrating its 29th edition, Gulfood brought together the food industry from nearly 200 countries in Dubai. The fair, which continues to grow in terms of participants and visitors each year, hosted more than 10,000 participants this year, including 125 country pavilions in 24 halls, aiming to establish business connections and conduct billions of dollars worth of commercial agreements and partnerships on the same platform.

"Fairs are a great advantage for companies."

Orkun Şenyurt, the White Meat Marketing Manager of HasTavuk, emphasized that this platform, where the latest innovations in the food industry are showcased, is a great advantage for companies. Şenyurt said, "We are here to increase our presence in global markets, introduce and learn about the latest innovations, seize new business opportunities, develop commercial relationships, and access new markets, as well as to enhance our international collaborations in this field. One of our most important goals here is to promote our brand and Turkish chicken to the world."

Şenyurt also underlined that being here is a great prestige for a brand.

"Istanbul should definitely be one of the meeting points for the world food and beverage sector on the international stage."

Orkun Şenyurt, the White Meat Marketing Manager of HasTavuk, continued his words by stating that during their time at the fair, they shared a common mission with Turkish companies to ensure that the Istanbul food fair is as prestigious and effective as the Dubai fair:

"After all, Istanbul has the potential to be a much stronger host both in terms of infrastructure, historical texture, and geographical location. Istanbul should definitely be one of the meeting points for the world food and beverage sector on the international stage. In this regard, we are ready for any task that may be assigned to us."